Fact: 75% internet users never scroll past the first page.Fact: 70-80% of users ignore paid (sponsored) ads at the top of the page and instead look at the organic listings.So how can you raise your digital profile for a...
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What exactly is Inbound Marketing? As part of your Digital Marketing Strategywe need to have in-bound marketing activity and out-bound activity. let’s understand what the difference is between in-bound and out-bound marketing? In-bound marketing activity It’s a indirect soft...
Pay-per-click (PPC) Pay-per-click, (or Cost-per-click) means only pay when someone clicks on the ad. This means you ad can be visible (as an impression) but costs almost nothing* until someone decides to click on it. PPC is the advertising mechanism that...
.A campaign has insufficient funds or poor targeting. Successful outcome of a PPC campaign requires alot of data for statistics. But it can be restricted by two things, Inadequate targeting and Insufficient budget. If you don’t have a big enough...
Adwords or Display Network which to use when? Attracting local traffic to your website using ad words and display network Q: What is the difference between Google adwords (Search) and Google Display Network? Google Search are text ads that appear whenever users search...
Does it expire over time? There are some guidelines as to life expectancy of each network, but the life of content largely depends on the quality and relevancy. Saying this there are some tips you can use to help...
Google updates to search engine filters are continuous. This means digital marketing agencies have to respond by improving their client’s SEO strategies to keep them updated. Web content has to be maintained or ‘optimization’ for search engines at least once...
What worked before doesn’t mean it will keep working today. Google’s algorithms are constantly changing. Sometimes more than 1-2 times a day they update their filter settings. This means marketeers are looking for tricks and tips for a perfect keyword...
Google Algorithms From Panda to Penguin, Pigeon, Hummingbird. Understanding how they can work for you. First off however smart your think your SEO strategy is it will never out smart Google’s Algorithms. Googles army of highly skilled coders are always...
What is Growth Hacking, is it legal or illegal? How a create a following with less posting and lower quality content. Firstly no, it’s not illegal and no it’s not about hacking past firewalls into computers hard drives or...