Dubai International (Airport) rebranding to DXB
What's behind a new logo?
In with the new... out with the old
The 'big change’ at Dubai Airport
How will it benefit me?
How does the average traveler benefit ?
The Brand Message
Old verses new
His Highness Sheikh Ahmed commented: “Aviation, tourism and travel have been fundamental in Dubai’s growth story and we believe this investment will yield further dividends by encouraging repeat traffic and enticing connecting passengers to visit Dubai. We recently welcomed our billionth customer at DXB, which was a remarkable milestone.
Why did they use 'DXB' as the graphic design?
If you’ve ever noticed most aviation related logos often try to incorporate an graphic element that depicts a globe or an aeroplane or an abstract swoosh symbol. With the new DXB logo it uses the aviation abbreviation for Dubai ‘DXB’ and converts it to a simple 3 letter graphic. It’s unique because no other airport has this modern style, it moves away from the predictable symbolism of ‘aviation’ and ‘motion graphics’. The ‘X’ represents multiple pathways or routes converging to one pin point putting Dubai at it’s centre, an aviation hub. The use of yellow with a contrasting darker blue or black colour is typically found in Airport way finding signage, so is appropriate for this reason.