ADNOC Distribution

ADNOC Distribution

Customer Safety Campaign targeting motorists driving NGV (Natural Gas Vehicles)

This campaign was initiated by Abu Dhabi’s Health the Safety (HSE) department to improve awareness of NGV (Natural Gas Vehicles).  Together with the safe operation of the pump facilities. Across all 80 filling stations where this service is provided.

Target Audience

Natural Gas Vehicles (NGV) motorists and drivers, across all 6 Emirates in UAE.

Bilingual Communications 

We designed and produced the following materials: Press Ads, Handout leaflets, flyers, Forecourt Posters, Tissue box giveaways, Petrol Pump Attendant uniforms,

Effectiveness 

The Natural Gas Vehicles (NGV) drivers who were surveyed after the campaign confirmed that the 5 key safety points were being being effectively communicated and applied successfully across all touch points.

 

Peter Caush

Peter Caush

Director Sandpaper

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