PPC (Pay per click) marketing highlights.
PPC marketing essentials
PPC (Pay-per-click) is the most commonly used online advertising method SERP (search engine results pages). You pay to have your Ad displayed on the SERP page when a used types in a search query using your keyword(s) The most common PPC platforms are of course Google AdWords and Facebook Ads, youtube Ads and bing Ads
The best time to use PPC as oppose to traditional Marketing?
When you need immediate results nothing is faster than PPC advertising
When you activate your PPC campaign your ad will be displayed instantly to the world or at least your targeted audience subject of course to setting your bid at a higher enough level that will give priority placement.
PPC provides the settings to target your audience via their demographics such as age, gender, income, Education, martial status, hobbies and interests. Properly set-up PPC is the most focused way of reaching your target audience. Once set-up your channel will display your Ad for users to see and click. The click will connect them to your website or landing page.
Limited time only special offers with short lead times are ideally suited for PPC marketing. Also your PPC ad will always appear before or above organic search results. So if you’ve set your bid high enough your ad will be displayed. In fact as much as half the online traffic will see the top sponsored 3-4 Ads. PPC puts your product or service against rival companies when keyword searches are done using your pre-selected keywords and relevant business selected keywords.
Here are the top tips to make your PPC a success
Make sure you know your clients business, visit they website and familiarise yourself with their activities this will help you target their audience with relevant keywords.
- Monitor the channels you intend to use for your campaign, it’s better to know which channels work best for your client’s goals. This helps you direct your resources and media budget towards them.
- Take your time with setting up your google Ad words, making sure your Ad groups don’t have too many Ads. We generally advise a maximum of 5 ads per group.
Remember to spend time adding negative keywords. This so your Ad won’t appear for an irrelevant keyword. Otherwise you've wasted your time and your clients budget by appearing to the wrong search enquiry. Delete or remove any underperforming keywords i.e those with a CTR of less than 2%. Keep track of your best performing PPC keywords, (it may a few or just one or two). When you spot them allocate all your resources to them by creating campaigns for them. Keep editing your Ad text and call to Action statements to improve conversion. Don’t be afraid to create new landing pages for the new keywords to reach a wider audience. Separate into groups the best keywords and create new groups for a new keyword(s). If you have the resources and budget it’s recommended you monitor your results. Making small adjustments to improve performance of the campaigns you set-up.