PPC (Pay per click) marketing highlights.
PPC marketing essentials
PPC (Pay-per-click) is the most commonly used online advertising method. The majority of PPC platforms are Google Ads and Facebook Ads, youtube Ads and bing Ads.
The best time to use PPC as oppose to traditional Marketing?
When you need immediate results, nothing is faster than PPC advertising.
Your Ad will be displayed the instant your PPC campaign is activated. As long as you have set your bid at a higher enough level that will ensure it a priority placement.
PPC provides the all the settings you need to target your audience. For example demographics age, gender, income, Education, martial status, hobbies and interests. Properly set-up PPC advertising is the quickest and most focused way of reaching your target audience. Once your channel is set-up it will display your Ad for users to see and click on. A users click will link them to your website or landing page.
PPC marketing is suited to promotions like special offers with short lead times. Also your PPC ad will always appear before or above any organic listing in the (SERP) search results. Your Ad will appear provided you’ve set your bid high enough. In fact as much as half the online traffic will see the top sponsored 3-4 Ads. When a keyword search is done PPC puts your product or service against rival companies. It uses your pre-selected keywords and relevant business selected keywords.
Here are the top tips to make your PPC a success
Make sure you know your clients business, visit their website and familiarise yourself with their activities to help you target their audience with relevant keywords.
- Monitor the channels.
- Monitor the channels you intend to use for your campaign, it’s better to know which channels work best for your client’s goals. This helps you direct your resources and media budget towards them.
- Take your time with setting up your google Ad words, making sure your Ad groups don’t have too many Ads. We generally advise a maximum of 5 ads per group.
Remember to spend time adding negative keywords.
This is so your Ad won’t appear for an irrelevant keyword. Otherwise you’ve wasted your time and your clients budget by appearing to the wrong search enquiry. Delete or remove any underperforming keywords i.e those with a CTR of less than 2%. Keep track of your best performing PPC keywords, (it may be a few or just one or two). When you spot them allocate all your resources to them by creating campaigns for them. Keep editing your Ad text and call to Action statements to improve conversion. Don’t be afraid to create new landing pages for the new keywords to reach a wider audience. Separate into groups the best keywords and create new groups for a new keyword(s). If you have the resources and budget it’s recommended you monitor your results. Making small adjustments to improve performance of the campaigns you set-up.