Understanding Retargeting Advertising

remarketing explained.

Remarketing explained.

Explanation on how it can benefit your conversions.

Let’s use the following fictional example – In this analogy a car company telephones Toyota UAE requesting retargeting services from Sandpaper (Marketing Agency).

Toyota UAE has a marketing goal of getting more UAE drivers behind to test drive their cars.

In doing so the retargeting company Sandpaper is engaged to help achieve this goal to get more online visitors into the local Toyota dealerships.  They create some PPC Ads with the message ‘Book your Free Test Drive’.

Results of the retargeting campaign
Online visitor’s who saw the ‘free test drive Ads’ converted at over 50% higher rate than average (control group).
The value of car sales through their retargeting reached 99% higher than the offline average. Furthermore they had an engagement rate of almost 20% from their ads.

1# Retargeting
Sandpaper created a customized ad based on geographic radius to target people who are more likely to go to a specific Toyota dealership. They then inserted the specific Toyota models at the site where a visitor was interested in and matched the inventory with dealerships that were local to them.
The best thing about this example is when visitors went to the UAE Toyota site where upon Sandpaper were able to connect with local dealership inventory to personalize the ads as much as possible.

Points to know
To setup your own google ads campaign you can use AdWords ‘Dynamic Re-marketing’ and create city-specific campaigns that have individual audience groups paired with specific products. When you look inside your AdWords dimensions tab it breaks down which areas in the cities you should use to remarket the ads first.

Let us know your experiences setting up re-marketing campaigns in Adwords.
Team Sandpaper Digital Specialist
Brought to you by: Sandpaper