SEO and Web content optimization essentials.

SEO and Content Enhancement for 2019

Fact: 75% internet users never scroll past the first page.
Fact: 70-80% of users ignore paid (sponsored) ads at the top of the page and instead look at the organic listings.
So how can you raise your digital profile for a better organic page ranking; well the answer lies in SEO.

What is SEO?
SEO or Search Engine Optimization is about using specific words and terminology that relate to your content. Whether your online content is a blog, webpage text, social media post it should have a specific subject focus which requires relevant keywords. Selected keywords should be highlighted to help both the user experience (read it) and search visibility (discover it).

1. Why is SEO so important?
Over 90% of online activity starts with a search on a search engine (Google, Youtube, Facebook, etc). Therefore to improve and enhance your content’s online presence it’s imperative to use the best words and terminology to enhance visibility (page ranking) to increase visitor traffic.

2. How do we begin to optimise?

start writing list of common words related to your content subject matter. Use commonly searched terminology to embed into your page content.  Spending time on SEO (regardless how tedious and time consuming) it will reap huge benefits for online visibility and optimal user experience.
Optimizing your web Content
SEO and Content Enhancement for 2019
3. How does it work? 
Once the terminology and keywords are identified they are added into the appropriate spaces or boxes found in the CMS page of your site.  Tip# Avoid guess work and follow some best practices to achieve optimum results .  Keep it relevant Your content should be concise and relevant. If your site has too many pages of heavy text it puts people off reading. Writing style should be simple informative without verbosity. Where possible keep content to a minimal number of pages. Use a link shortened tool like Owly to condense extra long URLs.  Research your keywords properly using the web tools like google keyword planner, SEMRUSH (there are many). Avoid shoe horning your best guess keywords as this will reduce your optimization.
Keep it simple
Remove long titles and long descriptions in any link.
Apply some modifiers 
These are heavily-searched words, modifiers are ‘common words’ that appear in most searches, E.g ‘great’, ‘top’  ‘best’, or ‘what is’ ‘How to’ ‘Latest trends’ ‘super’ etc. Try writing a title that combine both modifiers and researched keywords, you can optimize your visibility and reinforce your SEO.
Long or Short copy?
If you have well written, interesting content then don’t be afraid to write over 500 words. Our guide is to aim for between 750 and 1000 words. Ensure you proof it and edit out waffling then make sure its laid out well with text pull outs (italic, bold, underline) paragraphs indents and bullets. Ideally broken up with relevant thumbnail images and infographics where appropriate. Create it like you would like to read it.
SEO and Content Enhancement for 2019
SEO and Content Enhancement for 2019
Plagiarism
Make sure your content is not similar to an article previously published. it goes without saying avoid plagiarizing others people’s work; because search engine algorithms are cleverly programmed to detect similarities and will penalize your page by down ranking.
Write for your readers or SEO?
The short answer is both. With some practice an average writer (not a professional author) can incorporate SEO in a subtle way. the topic or subject matter, terminology and researched keywords* can be edited seem lessly, keeping the flow and tone of voice natural.
Note*: Remember to research and use the correct terminology for your ‘topic’ then write your content according to these pre-selected terms, try to avoid retro adding terminology into your article after it’s completed.
Remember these top 3 tips: Write relevant copy incorporating a good mix of modifiers and researched keywords for optimal results.

Fact: 75% internet users never scroll past the first page.

If you have well written, interesting content then don’t be afraid to write over 500 words. Our guide is to aim for between 750 and 1000 words. Ensure you proof it and edit out waffling then make sure its laid out well with text pull outs (italic, bold, underline) paragraphs indents and bullets. Ideally broken up with relevant thumbnail images and infographics where appropriate. Create it like you would like to read it.