The Ideal page SEO
12 Key On-Page SEO factors that search engines (and users) need.
SEO made easy: The tips from the Pros.
- LEVERAGE SEO friendly permalink URL’s
You want your page’s URL to be short and keyword rich. Avoid ugly URLs, like
Ugly =www.sandpaperme.com/bl1=54321. (Instead use) pretty= www.sandpaperme.com/blog
Google has stated that the first 3-5 words in a URL are given the most weight.
- AIM TO START TITLE WITH KEYWORD
A title tag is the most important on-page SEO element. An SEO study found that pages that started their title with a keyword ranked in the middle or end of the title.
- A PICTURE SAYS A THOUSAND WORDS USE MULTIMEDIA
Words can only take your content so far but pictures, images, videos and diagrams can reduce bounce rate and increase time on site: Two user interaction-based Google ranking factors.
- ADD OUTBOUND LINKS
Outbound links to related pages is a support sign that helps Google identify your page’s topic. An industry study by SEOwizz.net found that adding outbound links to authority sites Like OxfordCollege or CambridgeUniversity can boosts a page’s rank in Google.
- INSERT KEYWORD IN FIRST 100 WORDS
Your keyword should appear in the first 100-150 words of the article. Putting the keyword early in the content emphasis that your article’s content is about that keyword.
- WRAP YOUR TITLE IN AN H1 TAG
The H1 tag is your ‘Headline tag’. Most blog platforms (like wordpress) automatically add the H1 tag to your post title. But some themes override this setting. Check your sites code to make sure your title gets the H1 exposure.
- IMPROVE PAGE LOADING SPEED
Google is on record as saying loading speed is an important SEO ranking signal. You can boost your site speed by using CDN, compressing images, and switching to faster hosting. Make sure it loads in 4 seconds or less for your page to load: A study by MunchWeb found that 75% of users wouldn’t revisit a site that took longer than 4 seconds to load.
- ADD MODIFIERS TO YOUR TITLE
Adding modifiers like “2018”, ”Top’ “guide” and ‘Review” can help you rank for long tail versions of your target keywords.
- USE SOCIAL SHARING BUTTONS
Social Signals are becoming a larger part of search engine Algorithms. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by up to 700%
- POST LONG CONTENT
The SEO adage “length is Strength’ was supported by SERPIQ.com industry study that found that longer content ranked significantly higher in Google. Aim for a least 1500 words when targeting competitive keywords.
- REDUCE BOUNCE RATE
A bounce – when a visitor quickly leaves your site- is used by search engines to gauge a page’s quality. Google can use the Google toolbar, Chrome browser, and Google Analytics data to determine a page’s bounce rate. To lower your bounce rate add internal links, write compelling copy, and invest in a clean site design.
- USE LSI keywords
LSI keywords are synonymous that Google uses to determine a page’s relevancy (and possibly quality). Find LSI key words using “Search Related to…” at the bottom of Google search results or by entering your keyword into the Google Adwords keyword Tool.