Direct targeting traffic to your website.
Without buying ads and clicks.
Search Engine Optimization (SEO) is defined as an algorithm designed to impact visibility of web content through organic search results. The trend today is using SEO because it’s seen as a cheaper way to improve page ranking (organically).
True or False
Your website will /can be optimised overnight?
Repetitive words/content will increase ranking.
You should always use the most popular words/phrases?
Organic SEO is very complicated
High page rankings are set in stone and will always rank high.
Relevant quality ‘content is king‘ for your SERP ranking.
Content that is industry specific to a website will be found organically.
Organic Search results is a natural method for locating a webpage.
This method will match search terms with relevant content on competing webpages.
New content is what keeps your page ranked. The best way is blogging/tagging with search terms, Google, and other search engines will trust your website for publishing relevant and new information.
Original and unique content brings web searchers directly to your website. Unique content can distinguish your brand/product/website from companies with the same industry focus and target.
The internet can be the most effective source of marketing if used right.
Content is King – Keep relevant and new content flowing! Constantly adding content is crucial for your ongoing ranking; A blog attached to your site is the best way to maintain ranking.
The SEO game is never ending. Which means you must ‘play’ often to not only maintain position but to improve your position.
Use Google AdWords/Analytics to view the monthly searches of which keywords/phrases visitors used to find your site.
Search engines (mostly Google) are able to sniff out ‘fluff & buff’ recycled content. So clever are these algorithms they are always one step ahead of content writers and will catch those who try to manipulate the system.
Use the KEI
Use the keyword effectiveness Index equation. If you choose a key phrase or keyword KEI can rate it by calculating the number of times it is searched over all web.
a)Google‘s Penguin update was to penalize websites using manipulative techniques to achieve high rankings.
b)Google‘s Panda and Penguin have deployed an ‘over optimization penalty’ in order to level the playing field.
c)Google is constantly updating their search algorithm. So naturally it’s important to make sure your website and SEO strategy is up to date with the most current standards! For content creation we recommend proper research, genuine and relevant content tailor ed to the audience.
Our team content writers and content creatives will help build your company’s online presence using a relevant digital strategy that reflects content that people want to engage with.
To generate real followers and help build your online presence and awareness you need quality content (versus quantity) as an essential part of your SEO strategy.